A nice town but nobody knows it…
Despite of the fact the bad opinion of Le Havre’s inhabitants, the town has some advantages. The problem consists only in the bad image. Advantages and characteristics of the town are little-known. That is why the town council has decided to launch a marketing policy in order to change Le Havre’s image by people from the outside and almost by people from the inside…
This historical reminder was eventually useful to understand the reason why such a marketing policy has been launched.