Use of new technologies
In order to promote a brand, it is a well-known fact that it is wise to give it a modern image. It is especially the case as for the question of a town.
Indeed when you want to promote a town, you must give it a modern image. And the best way to have success is to use advertising supports which use new technologies. No doubt that Internet is the best example. Without going into to much details, a town, which is able to use Internet to show how it is pleasant to live here, is considered as a modern town, a town which is resolutely turned towards future : so the town becomes attractive.
Le Havre have already understand this. The number of links on Internet which deal with the town’s activities is impressive. Several of these can be classified in different groups :
· Official sites
Ø http://www.ville-lehavre.fr/
It is the site of town council. On this site you can find in the homepage links for all Internet adresses which have a link with Le Havre activities (sport, administration…). On « Internet au Havre » you can find all facilities that the council has created to make easy Internet access for its inhabitants.
The site has been designed as the best French town site of the web.
Ø http://www.lehavretourisme.com/
The council has created too a website deoting to tourism information. There is a English version of this site. It can be infered that it is a way to show an attractive and modern image of the town.
Ø http://www.havre-developpement.com/
This site gives a piece of information about economic dynamism of the region Le Havre and neighbourhoods. This is another example of a marketing way to give a modern and economic attractive image.
· Blogs
Blogs are a way to promote the town with modern and free methods. When you search such a blog, you find a lot of sites which are showing very nive photographs of Le Havre. This kind of support serves the marketing campaign too. My own blog could be considered too as a mean to rpomote the town . Lokk some examples of these blogs :
Ø http://www.lehavrephoto.canalblog.com/
Ø http://www.photomaville.com/
There are websites of sportive activities and official teams of Le Havre : STB for basketball, HAC for football or handball… There are sites which are devoting for that with some chats in order to exchange about these subjects.
· Videos
There are some videos on Internet which are made to promote the town. There are official and unofficial videos. Look at the links :
Ø http://www.youtube.com/watch?v=JRN5kDV1Oks : a video made by the Unesco World Heritage
Ø http://www.youtube.com/watch?v=4AO8zcfI4_Y
Ø http://www.youtube.com/watch?v=zyzegulhX70 : a video clip from a group of rap music and a concert in Le Havre. This can show cultural activities of Le Havre.
As far as I an concerned, I still believe that the fact to use new technologies is one of the best ways to promote a town, espiecially if it deals with Le Havre, which is suffering (but less and less) from a old-fashionned image. This shows that the town is modern, turned towards the future and cultural rich.
