Marketing survey
I realized a market survey about dietary products last week. Detary products are most are more consumed by all kind of people : men , women, young and less young people. It is a subject of the moment !
You can find a summary and the result of this survey here…
Sample
15 women and 7 men accepted to answer my questionnaire. 68,2 % of the people polled were between 15 and 24 years old, 13,6 % of the people polled were over 55 years old and 9% were aged between 35 and 45 years old. People who were polled are representative of the target, with more women than men and more youths than middle-aged persons.
Description of the habits
Only 15% of the people polled never consume dietary products. This is a very low rate and a good thing for our clients : the market has outlets. Moreover 30% of the people asked consume these products several time a week : the consumption is regular most of the time.
As far as the kinds of products which are consumed, 95 % of the respondents consume light yoghourts and other dairy products, 55 % drinks, 50 % cereals or cereal bars. Only 10 % of the people polled consume ready-made meals.
As regards the price, nobody spends more than 45 € per month to buy dietary products. 90 % spend between 0 and 30 € per month (with as many people between 0 and 5 as between 5 and 15 as between 15 and 30).
There is another interesting thing to know for our clients. Indeed absolutely all people who were asked buy their products at the supermarket. Some of them can buy it at other places too, but everybody buys dietary products at the supermarket.
Finally, 57,9 % of the people polled consume dietary products with their families and 42,1 % alone. The percentage of people who don’t want to consume such products in society is quite high and must not be forgotten. Dietary products are eaten at home most of the time.
Concepts around consumption of dietary products
47 % of the people polled consider that health is the most important thing when they consume dietary products. For 42 % of people, it is slimming effect. Then, for 21 % it is taste, 11 % price and 5 % packaging. Before slimming effect, health is said to be the more important. Price seems not to be a important selection criterion for dietary products consumers.
Finally the words which were the most quoted were positive or neutral most of the time : women, slimming, health, trendy, beautiful. But some of them were negative : bad taste, expensive, marginal, diet.
