Use of sportive or cultural events
In order to export the image, another idea consists in organizing some events in the town. It is direct marketing, because the participants and the media who participates to the events come directly on the spot. Therefore, the town is exported and has a dynamic image.
For instance for some years Le Havre has accomodated the “Jacques Vabre Transat”, which is a sailing racing known in the whole world. This year it will take place in October.
Look at some photographs…
But there are a lot of another examples. All sports or cultural events can be used as a marketing support for the town. And Le Havre owns a lot of facilities…
